Case Study: Boston University Brussels

BU Brussels came to us with one goal in mind: Increase the enrollments to their graduate programs in Brussels. 

HMG achieved its objective and was recognized by the University Continuing Education Association (UCEA) in the following press release. HMG Search Marketing is proud of the contributions it made to the effectiveness of the campaign and congratulates BU Brussels on its award.

The University Continuing Education Association (UCEA) has announced Boston University in Brussels as the winner of the Gold Award in the Electronic Marketing and Communication: E-Communication category.  The Google Adwords campaign was created and is maintained by HMG Search Marketing. Read complete press release.

The paid search campaign delivered targeted ad copy by program to over 27 countries.  The entry demonstrated impressive growth in website traffic over the 12 months the campaign had run.  Click-through rate increased 74%, conversions 96%, and enrollments - the telling factor for higher education - increased 73%.

 

                   Yes, my company is interested in using search to increase leads, please have a sales person contact me.